Samra Seaplane

Overview

Samra Seaplane is Seaplane Asia's Cambodian brand, established to introduce Cambodia's first premium amphibious seaplane service and provide faster, more seamless access to waterfront destinations. As the sole marketing representative for Cambodia, I led the local marketing function throughout the pre-launch phase while also supporting regional marketing initiatives for Seaplane Asia's portfolio of aviation and lifestyle brands in multiple Southeast Asian markets, including Siam Seaplane, Siam Scenic, Santai Seaplane, Sagana Seaplane, Jetboard Asia, Aero Assets Asia, and other brands within the Seaplane Asia portfolio. Working closely with the CEO, CMO, and Business Development team, I helped establish the brand's market presence, build strategic partnerships, and prepare the business for launch.

What I Did

• Led the Cambodia marketing function throughout the pre-launch phase.

• Developed and executed integrated marketing and communications initiatives.

• Managed public relations, media engagement, and marketing content across digital and print channels.

• Supported strategic partnerships with hospitality and tourism partners.

• Collaborated with executive leadership while supporting regional marketing initiatives across Seaplane Asia's portfolio of aviation and lifestyle brands.

Outcome

Within the first few months of the pre-launch campaign, the marketing and communications efforts contributed to:

• 44 media features across 32 local and international media outlets

• Strategic partnerships with seven premium hotels and resorts across five destinations in Cambodia

• Engagement with Cambodia's Ministry of Tourism, helping position Samra Seaplane as an emerging player in Cambodia's tourism and aviation landscape