Electric Mobility Showcase 2022
Planning and delivering end-to-end marketing communications for an interactive exhibition promoting electric mobility in Cambodia
Overview
Working with EnergyLab Asia, I led the marketing communications for the Electric Mobility Showcase 2022, an annual event promoting electric mobility in Cambodia. The exhibition brought together government representatives, businesses, development partners, industry experts, and the public through exhibitions, panel discussions, presentations, and electric vehicle test drives. My role was to build awareness before the event, support its successful delivery on-site, and extend its impact afterward through strategic communications, creative execution, and content production.
What I Did
Planned and executed the event communications campaign from pre-event promotion through post-event engagement.
Managed the event website, social media, and promotional content to drive registrations and audience engagement.
Designed creative assets across digital and on-site touchpoints, including exhibition graphics, event signage, presentation materials, and marketing collateral.
Coordinated sponsor, partner, and media communications while managing photographers and videographers throughout the campaign.
Adapted the event's visual identity to deliver a consistent brand experience across all campaign materials.
Outcome
The Electric Mobility Showcase successfully brought together stakeholders from across Cambodia's electric mobility ecosystem while increasing public awareness of electric vehicles through an engaging and interactive exhibition.
This project strengthened my experience in event marketing by combining communications, creative production, stakeholder coordination, and on-site execution to deliver a seamless experience before, during, and after the event.
