Clean Energy Week 2022

Overview

As Communications Manager at EnergyLab Asia, I led the communications strategy for Clean Energy Week 2022, the organization's flagship annual campaign promoting Cambodia's clean energy transition. The week-long campaign brought together government agencies, businesses, development partners, entrepreneurs, and the public through 22 in-person and virtual events. Working closely with internal teams and more than 60 partner organizations, I planned and delivered an integrated communications campaign that supported the initiative before, during, and after the event.

What I Did

• Developed and executed the overall communications strategy for the campaign.

• Managed digital communications across the website and social media before, during, and after the event.

• Collaborated with colleagues, partners, media, and external agencies to coordinate communications and secure media coverage.

• Designed key campaign branding and marketing materials while overseeing the production of creative assets across all campaign touchpoints.

• Managed content production and evaluated campaign performance through post-campaign reporting and analytics.

Outcome

Clean Energy Week 2022 brought together more than 60 partners through 22 in-person and virtual events, strengthening collaboration across Cambodia's clean energy ecosystem. The integrated communications campaign generated more than three times the digital engagement of the previous year's campaign while earning extensive coverage across national and industry media, as seen on The Phnom Penh Post, AMS Economy, Cambodia Investment Review, Khmernas, UNDP Cambodia and more.

As my first time leading the communications workstream for EnergyLab Asia's flagship annual campaign, this project was a significant milestone in my career. Working with a newly formed team under new leadership, I was proud to help bring months of planning to life and see strong participation from partners, stakeholders, and the public throughout the week.