My Domino's Box Art Competition

Overview

The My Domino's Box Art Competition was a customer engagement campaign by Domino's Pizza Cambodia that invited participants to transform pizza boxes into original works of art. Running throughout May 2017, the campaign concluded with a live grand finale where finalists showcased their creations and winners were selected by a judging panel. As part of the creative team, I designed the visual assets for both the campaign launch and finale, creating promotional and event materials that delivered a consistent brand experience across digital and physical touchpoints.

What I Did

• Developed multiple creative concepts for the campaign announcement and designed the final social media launch artwork.

• Designed the visual assets for the grand finale event, including participant displays, interactive activities, stage branding, signage, and supporting event materials.

• Created event mockups and venue visualisations to communicate the proposed setup before production.

• Applied Domino's Pizza brand guidelines consistently across all campaign and event materials.

• Worked closely with the production and event teams to prepare artwork for fabrication and installation.

Outcome

Contributed to the successful visual execution of the My Domino's Box Art Competition by delivering a cohesive set of branded assets across the campaign and grand finale event, creating a consistent experience for participants, judges, and guests.