MAADS × Sabay Festival 2025

Overview

As part of MAADS' participation in Sabay Festival 2025 in Paris, I led the planning and production of a promotional video showcasing the company's hospitality portfolio. With just one week to deliver and a lean in-house team consisting of one videographer and one on-screen talent, we successfully produced the video for screening during MAADS' allocated programming at the festival. In addition to the video, I also oversaw the production of supporting campaign materials that reinforced MAADS' presence throughout the event.

What I Did

• Developed the creative concept and production plan.

• Managed the end-to-end production of the promotional video.

• Directed the in-house production team throughout filming and production.

• Coordinated the production schedule and final delivery within a one-week timeline.

• Produced supporting campaign materials, including the festival brochure.

Outcome

Despite the compressed timeline and limited production resources, the project successfully delivered:

• A promotional video screened during MAADS' allocated programming at Sabay Festival 2025.

• Festival brochures showcasing MAADS' hospitality portfolio.

• A fully in-house production delivered within a one-week timeline using a lean creative team.