MAADS x Sabay Festival 2025 Collaboration

With one cameraman, one talent, and a one-week deadline, I coordinated the concept and production of a video created entirely in-house by the MAADS marketing team under my leadership. The video was screened throughout the Sabay Festival 2025 in Paris, an event attracting hundreds of thousands of attendees annually, reinforcing MAADS’ presence at a major cultural gathering. In addition, we collaborated on a giveaway campaign offering stays at three MAADS hotels and produced a brochure that was distributed at the event, creating multiple touchpoints to engage festival-goers and strengthen brand visibility.